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			<div class="section-title"><i class="icon-bar-chart icon-large"></i>Sales Effectiveness Analysis</div>
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				<div class="stat-box dark-blue"> <i class="icon-bar-chart icon-large"></i> <span class="count">60</span> <span class="stat-text">Sales Effectiveness Score</span> <span class="stat-text-medium">Industry Average 50</span> </div>
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           Are your sales channels optimized?
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    <li class="active"><a href="#tab1" data-toggle="tab">Recommendations</a></li>
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          <p><b>Sales Effectiveness Goal</b></p>
         
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          <p>
            Part of an effective sales force is developing ways a business responds to others. This includes the company's customers, industry competitors and the economy. A good sales force determines ways to positively respond to these things and implement a strategy to increase the overall strategies of the business. This helps a company develop ways to generate sales leads and continue to be competitive.
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          <p><b>Sales Effectiveness Methodology</b></p>
        <p> Sales effectiveness refers to the ability of a company’s sales professionals to “win” at each stage of the customer’s buying process, and ultimately earn the business on the right terms and in the right timeframe. Improving sales effectiveness is not just a sales function issue; it’s a company issue, as it requires deep collaboration between sales and marketing to understand what’s working and not working, and continuous improvement of the knowledge, messages, skills, and strategies that sales people apply as they work sales opportunities. Our analysis users multiple data inputs including, sale price, gross margin and true cost of sale to understand bottom line impact. Sales effectiveness has historically been used to describe a category of technologies and consulting services aimed at helping companies improve their sales results.</p>
            <b>When to consider Sales Effectiveness</b>
<li>Stagnating sales results, low margin, market share lose
<li>Reorganization of the company (e.g., Post-Merger, reorganization)
<li>Degrading or insufficient ability to compete
<li>Missing or insufficient client relationship management system
<li>Insufficient skills of the sales team
<li>High or growing turnover rate in the sales team
<li>Preparation for a new competitor into the market
<li>Stagnating or decreasing motivation of the sales team
<li>New approaches to client satisfaction – behavior of customer-interaction needs to change</p>
<b>Benefits of measuring Sales Effectiveness</b>
<li>Company growth value (e.g., growing sales, higher margins)
<li>Growing customers’ satisfaction and their loyalty (e.g., repeated/regular sales)
<li>Growing company’s competitiveness (e.g., lower costs of sales processes, growing market share)
<li>Better strategic competencies and sales skills of the sales team 

         
        

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      <div class="post-info"> 4 days ago </div>
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        The Audience Hub is over-indexing on sales efficiency. We recommend increasing inventory by 20% to maximize all automated sales channels. 
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      <div class="post-info"> 5 days ago </div>
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        Increased competition is impacting the sales margin through ad exchanges. Leverage audience data to increase value of inventory.
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